I'm super excited to have been featured on Inc Magazine's website recently, in this feature by Minda Zetlin on "how to create promotional videos that people actually want to watch"!  

All of these tips are things I think about and encourage my clients to do all the time, but I've never really stopped and wrote out in a concrete way like this.  So working on this was actually really helpful and eye-opening for me.  Hope you get something out of it too!  Big thanks to Minda Zetlin for the great article, and my friend and publicist Sabrina Dax for making it all happen. 

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AuthorDavid Albright

Seattle Storm season 2015 is underway, and it's shaping up to be a pretty fun season. We have a really young team, a new coach and lots of interesting personalities.  Notably we have Ramu Tokashiki, a rookie out a Japan who is kind of like our own Ichiro.  The Japanese media that come to cover her more than doubles the number of media that show up to our games.  

Ramu Tokashiki talking to the (mostly) Japanese media. 

I am producing our behind the scene's series Eye on the Storm again this season... here is the preview that ran for episode 1. Watch the full episode here

And here's the intro video that plays before tip-off.  I finally got to do a shoot with the players on the court, which I've been trying to do for years!   A bunch of the shots are in here; 


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AuthorDavid Albright
CategoriesStorm

With video becoming more and more accessible (read: cheaper to produce at high quality) we're seeing videos creep in to more and more product categories, and the publishing industry is no exception. Book trailers are becoming common, even as authors like Jonathan Franzen express their "profound discomfort" at doing them. 

A wide range of videos are lumped together into the category of "Book Trailer"... anything from the author droning into a webcam  to a full on movie-style production.  But my favorites are the ones that blend the two. 

The joy of reading is all about transporting yourself into the world of the story, so blending the world of the author with the world of the book seems the perfect combination for this genre.  We can give a taste of the world of the story without literally re-creating any scenes or characters from the book, addressing the concern that some have with book trailers; that by they cheapen the experience of reading by removing the story from the realm of imagination.  

Here's a book trailer that I produced, that straddles that line.  It's for A Sudden Light by best selling author Garth Stein. 

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AuthorDavid Albright

Storm Head Coach Brian Agler just announced he's leaving to coach the LA Sparks... so here's a look back the top 3 moments in Brian's acting career while with the Storm.  Good luck in LA Brian!  We'll miss your dry humor and deadpan delivery.

#3: Many people don't realize Brian is probably more active on twitter than most of our players... and was always documenting whatever weird stuff we were making him do on Media Day.     Skip to :22 for Brian.

#2: Playing Ben Stein in a Movie Magic -- the perfect Movie Magic for him.

#1: Obviously, it's the Stanky Legg.  He had no idea what he was doing when he did it, but he ended up creating fodder for an entire season and championship run, in this media day interview when we asked him his favorite dance move. 

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AuthorDavid Albright
CategoriesStorm
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One of my more recent (web) TV show obsessions is House of Cards.  I was always really intrigued by how they displayed text messages on-screen, and it got me thinking about how I could incorporate that kind of thing into a project.  Allrecipes came to me shortly after with a need for a promo video for their Menu Planner web-app... so I worked up this concept, and there was my chance to do it. 

Big thanks to Jen Chiu, who will no-doubt be a famous food show host soon (you should watch her web series Roll with Jen here... it's great)  also Aaron Gapanoff who did all the graphics, Erik Dinnel (DP), Stuart Kenney (Art Department), and Tim Brennecke (PA). 

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AuthorDavid Albright
CategoriesAllrecipes

This was definitely a big year of change at the Storm, my sixth season producing all their video content.  But as always it went by in a flash and now it's over!  Here are my three favorite videos from the season.  

#3 - Community Practice at the Nisqually Youth Center

Usually these event recap videos don't get anywhere near my top videos of the year list… but this one was different.  There was so much excitement in the gym that everyone there was instantly in a good mood, and it was cool to see so much excitement about the WNBA from the Native American community... more on that below.

#2 - #stormselfie

Not much to say about this one… it was just fun.  

#1 - Eye on the Storm: An Incredible Journey

This series got it's own post at the start of the season, so read that for some background.  But this episode, "An Incredible Journey," was my favorite for a couple reasons.  First was Karen Bryant.  The Storm is about so many more things than just basketball and that's mostly attributable to Karen Bryant, so I was really glad I could help her tell her story as she wrapped up her final season with the team.  

And second… Shonni Shimmel.  I mentioned earlier how the Native American community was excited about the WNBA this season, but HOLY CRAP… I didn't realize just how excited until this game.  I haven't felt that much energy in the arena since the 2010 championship run. 

All episodes are viewable here (there's also one more coming).  What was your favorite episode Storm Crazies?  Let me know on twitter

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AuthorDavid Albright
CategoriesStorm

I'm really excited about this Storm season, not only because it's my SIXTH (!!!) season with the team, but also because we're producing a behind-the-scenes documentary series Eye on the Storm, and it's been a ton of fun to produce. 

In the past my work for the Storm has been mostly entertainment and event focused, but this season we're going all-in on the basketball story.  There's a place for the silly skits (and we're still doing a few), but the story of the team, and especially the players, is really what the fans are there to see, so I'm excited to be able to focus on that this season. 

New episodes will air during our broadcast halftimes, and of course on stormbasketball.com and the Storm's youtube channel.  Here's a playlist of all episodes to-date.

Oh, and then there was this...

I didn't prompt her to say that, she brought it up on her own I swear!  She was referring to the Intro Video on opening night.

Posted
AuthorDavid Albright