Allrecipes Menu Planner

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One of my more recent (web) TV show obsessions is House of Cards.  I was always really intrigued by how they displayed text messages on-screen, and it got me thinking about how I could incorporate that kind of thing into a project.  Allrecipes came to me shortly after with a need for a promo video for their Menu Planner web-app... so I worked up this concept, and there was my chance to do it. 

Big thanks to Jen Chiu, who will no-doubt be a famous food show host soon (you should watch her web series Roll with Jen here... it's great)  also Aaron Gapanoff who did all the graphics, Erik Dinnel (DP), Stuart Kenney (Art Department), and Tim Brennecke (PA).