I just produced a video for a new ride sharing service Zebigo.
The idea seems pretty solid if they can get enough users, and as more people are choosing to live car-free I'm sure the ideal will catch on. But one thing they're already doing right... they're using VIDEO. Obviously I'm a little (or maybe a lot) biased here, but for me there is no better way of introducing a business or concept to consumers than a video. We've entered the age where Every Company is a Media Company and there's no turning back. If you're goal is to make a connection with your audience, video is clearly the way to go.
Me shooting B-Roll on the Jose Rizal Bridge (note the broken tripod! it broke during a Storm game this past season, I'm waiting for a part to get delivered so I can get it fixed)