The Seattle Storm's Sue Bird Racing just won GameOps.com's Best On Field Promotion Award for 2011! File this under awards I didn't know existed but are still really nice to get!
Props to Matt Heuer who dreamed this whole thing up. Here's what ESPN-W had to say about our work this past season;
The crowd has plenty of reasons to stick around, many of them uncommonly creative. There's Sue Bird Racing, where contestants step into ostrich mascot costumes and have to make layups before returning to squat on their "nest" of basketballs.
There's a trivia contest video of a famous movie, except with a Storm player inserted into the scene. This night's was "The Sandlot," with Bird uttering the familiar line: "You're killing me, Smalls."
"I can't believe he gets the players to do some of the things they do," Storm CEO Karen Bryant said of game operations whiz Matt Heuer, 29.
With the financial future of many WNBA teams still uncertain, it's time to get creative to get people in to the arena. The Storm is really making the right moves by taking chances with things like Sue Bird Racing and other in-game video series' that help create buzz around the games, and the team.
And check out the end of this bloopers reel to see the players' reactions to putting on the bird suits... it took probably 10-15 minutes before we could get everyone to quit laughing and start shooting.
Another last second shot from Sue Bird for the win. Got a great shot this time with Katie Smith's inbound pass happening right in front of me. I'm pretty sure I was inside the lines at :20 (in the video) when the Conn player shot her last ditch effort shot, but hey, I got my shot and the refs didn't say anything to me!
Just over a year ago, I went out and shot this "I Love My Bike Book" video for CHS. It was completely spur of the moment, I saw Justin's tweet about these guys being down at Cal Anderson so I went down and shot for an hour or so, and then had the video up the same day.
Since then the video has been all over the place, instead of the usual spike in views for a couple days and then quick drop-off, this one has been pretty consistent over the past year. I don't know if I'd say it's gone viral but it's definitely made a lot of appearances on various blogs and bike forums and as of today has over 5,000 views.
Anyways... the Book is out! I just got my free copy in the mail, and the publisher, San Fransisco's Chronicle Books, is featuring my video. So go check it out!
The Storm are in the second round of the playoffs for the first time since 2004. The Storm were undefeated at home this season, 17-0, and are heading into the playoffs as the best team in the league!
For me, this means we shift from making happy, fun for the whole family type videos, to intense/ battle/ we're going to kill you type videos . Here's our Playoff TV Spot... which really isn't as intense as I'd like it to be, but that was the best music I could find at the time.
and the Stanky Legg, which I wrote about when it first debuted... has taken on a life of it's own (well that's what they like to say at least... in reality we did a lot of work to give it it's 'life!'). Here's a segment Q13 did on it last night.
This season we've got three bobblehead giveaway nights for the Storm so we made some video skits to promote them. We shot these all on Media Day, so they were all incredibly rushed shoots, and I was basically working out the scripts as we were shooting (not something I'd recommend doing!) but miraculously they all turned out pretty good. Here they are, in order...
SUE BIRD - The Bobbleheads Are Here.
SWIN CASH - Don't be Fan 4001.
LAUREN JACKSON - Collect All 3
I love this picture. Coach Agler is talking, but look where everyone's eyes are! The video will be up in a couple days, I'll embed it here once it's up.
UPDATE - Here's the video... it's weird how a video that I thought was going to be boring when I shot it, and I hardly spent any time on editing gets more attention than anything I've done all season!